Maybe some people like ugly cars, but the rest of us like beautiful cars we can afford. We even like the ones we can’t.

Beautiful things are easier to sell than ugly ones. We maybe overlook aesthetics for performance, but all things being equal, most of us will choose the shiny object.

Of course, beauty is not enough on its own. A beautiful woman and a handsome man must deliver on their promise of being a good partner.

Beautiful apps sell better than ugly ones, but they still need to deliver on their value proposition. They still have to do what they said they would, but all things being equal, it feels good to use a beautifully designed piece of software.

Something to think about the next time developers poke fun at the designer because she makes pretty pictures. All in good fun of course. We all like beautiful things, except when they are not useful.