It doesn’t matter how much we try, the outcome is the outcome despite of our intentions. We can’t convince the prospect to buy our product or service.

The only thing we can control is whether we did our best work at the time. Even if we followed everything by the book, the desired outcome is not guaranteed. Sometimes the book works, sometimes it does not.

All we can do today is do our work with excellence, and when it doesn’t turn out like we thought, try again.

All we can control is the input.